Why does an Email address matter? | Baskerville Drummond Consulting LLP
Why does an Email address matter? “First impressions count” is an old, somewhat superficial saying which nevertheless portrays a simple yet powerful message. It is human nature to make snap decisions or form impressions of someone or something with minimal information but based on often subconscious factors –we instinctively “like or dislike” or we “trust or we don’t trust” and these initial knee-jerk observations go deep into our mindsets. For example, you would not deposit a family heirloom with a bank which didn’t have a safety deposit box and was known to simply put such items in a room open [...]